MiLB Promo Seminar Recap

The Galt House Hotel played host to the 2013 Minor League Baseball Promotional Seminar

The Galt House Hotel played host to the 2013 Minor League Baseball Promotional Seminar

Representatives from all across professional baseball descended on Louisville last week for the 2013 Minor League Baseball Promotional Seminar. The Promo Seminar is an annual gathering that offers some of the best idea sharing in the industry.

Assistant General Manager, Matt Callahan, and Promotions Director, Anthony Pettograsso, made the trip to represent the ‘Cats. The Galt House was the host hotel and offered some unique features, including the glass walkway pictured above. This walkway connected the hotel’s two towers, housed a bar, and looked out over the Ohio River.

MiLB Promo Seminar Agenda

MiLB Promo Seminar Agenda

The seminar kicked off with a welcome luncheon on Tuesday afternoon followed by a series of “Group Therapy Sessions.” These round table-style meetings serve as a guided discussion covering topics ranging from on-field promotions to stadium operations.

A "Group Therapy Session" on the latest group ticket trends

A “Group Therapy Session” on the latest group ticket trends

These sessions are a great opportunity for MiLB executives to share best practices, new ideas, industry trends, and discuss challenges that they face in their markets.

Wednesday included a popular segment called “Around the Horn” where each team shares one of their best promotions. This always produces some great ideas as well as some good laughs as the emcee, Todd “Parney” Parnell keeps things light.

Taking lots of notes . . .

Taking lots of notes . . .

Wednesday afternoon featured some panel discussions focusing on bigger picture items such as the future of Minor League Baseball. Astros Team President, Reid Ryan, was one of the featured speakers during this segment.

"The Road Ahead: What's Next?" panel discussion

The consensus is that the future is bright for Minor League Baseball!

At the end of each day, the seminar included some networking functions as well as some informal opportunities to get to know your industry peers in downtown Louisville.

'Cats AGM, Matt Callahan, won a raffle prize at Tuesday night's cocktail reception.

‘Cats AGM, Matt Callahan, won a raffle prize at Tuesday night’s cocktail reception.

Fourth Street Live was a popular destination for bars and restaurants throughout the week.

Fourth Street Live was a popular destination for bars and restaurants throughout the week.

Some other attractions from around the city included:

The Louisville Slugger Museum & Factory

The Louisville Slugger Museum & Factory

 

The Belle of Louisville Steamship

The Belle of Louisville Steamship

The ValleyCats were nominated for a “Golden Bobblehead” Award in the category of Best Non-Game Day Event or Promotion. On Thursday morning, they presented “The Show on the Road” promotion to the attendees along with the other finalists.

This promotion was a partnership with Hannaford Supermarkets that saw the ‘Cats bring their entire in-stadium experience to East Greenbush-Castleton Little League.

Video Board - Close Up

Show On The Road: Pony Hops

Show On The Road: Pony Hops

Show On the Road: Dizzy Bat

Show On the Road: Dizzy Bat

Show On the Road: Mayors Race

Show On the Road: Mayors Race

Despite some excellent feedback from other teams, we were ultimately beat out by the Scranton/Wilkes-Barre Railriders who hosted the wrap party for the show “The Office.” The star power of Michael Scott (Steve Carell) running the bases definitely carried the vote.

The seminar concluded with a trip to the Louisville Bats home field: Louisville Slugger Park.

Entryway

The Bats are the Triple A affiliate of the Cincinnati Reds and play their home games just off the banks of the Ohio River.

Park Pano

Ballpark - RF

The ballpark seats over 13,000 fans and includes some unique areas such as:

A kids play area complete with a carousel!

A kids play area complete with a carousel!

A large indoor function space created from an old railroad station

A large indoor function space created from an old railroad station

JD Club

The Jack Daniel’s Lounge 

RF - Covered

Covered picnic area in right field

It was a very productive trip and we look forward to implementing some new ideas as we begin planning for the 2014 season!

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