MiLB Promo Seminar Recap
Representatives from all across professional baseball descended on Louisville last week for the 2013 Minor League Baseball Promotional Seminar. The Promo Seminar is an annual gathering that offers some of the best idea sharing in the industry.
Assistant General Manager, Matt Callahan, and Promotions Director, Anthony Pettograsso, made the trip to represent the ‘Cats. The Galt House was the host hotel and offered some unique features, including the glass walkway pictured above. This walkway connected the hotel’s two towers, housed a bar, and looked out over the Ohio River.
The seminar kicked off with a welcome luncheon on Tuesday afternoon followed by a series of “Group Therapy Sessions.” These round table-style meetings serve as a guided discussion covering topics ranging from on-field promotions to stadium operations.
These sessions are a great opportunity for MiLB executives to share best practices, new ideas, industry trends, and discuss challenges that they face in their markets.
Wednesday included a popular segment called “Around the Horn” where each team shares one of their best promotions. This always produces some great ideas as well as some good laughs as the emcee, Todd “Parney” Parnell keeps things light.
Wednesday afternoon featured some panel discussions focusing on bigger picture items such as the future of Minor League Baseball. Astros Team President, Reid Ryan, was one of the featured speakers during this segment.
At the end of each day, the seminar included some networking functions as well as some informal opportunities to get to know your industry peers in downtown Louisville.
Some other attractions from around the city included:
The ValleyCats were nominated for a “Golden Bobblehead” Award in the category of Best Non-Game Day Event or Promotion. On Thursday morning, they presented “The Show on the Road” promotion to the attendees along with the other finalists.
This promotion was a partnership with Hannaford Supermarkets that saw the ‘Cats bring their entire in-stadium experience to East Greenbush-Castleton Little League.
Despite some excellent feedback from other teams, we were ultimately beat out by the Scranton/Wilkes-Barre Railriders who hosted the wrap party for the show “The Office.” The star power of Michael Scott (Steve Carell) running the bases definitely carried the vote.
The seminar concluded with a trip to the Louisville Bats home field: Louisville Slugger Park.
The Bats are the Triple A affiliate of the Cincinnati Reds and play their home games just off the banks of the Ohio River.
The ballpark seats over 13,000 fans and includes some unique areas such as:
It was a very productive trip and we look forward to implementing some new ideas as we begin planning for the 2014 season!